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The Sony India AMP Playbook

The Sony India AMP Playbook

Discover how Sony India successfully defended a ₹2,360 crore AMP adjustment in one of India’s largest transfer pricing disputes. The Sony India AMP Playbook explains the 2019 ITAT verdict, its continued relevance in 2025, and provides CFOs and tax leaders with a practical defense toolkit to bulletproof AMP strategies against scrutiny.

🚨 Sony India vs Tax Department: ₹2,360 Crore Dispute. ₹0 Paid.

One of India’s largest transfer pricing battles — and a ruling that still shapes 2025.

📥 Get the Sony India AMP Playbook

Fill in your details to receive the playbook by email (we’ll BCC our accounts team for records).

By submitting, you’ll receive the download link by email. We’ll BCC our accounts team for stewardship and records.

What you’ll learn

  • Why Sony India prevailed in one of India’s largest TP cases
  • Why the Bright Line Test (BLT) has no statutory mandate
  • 2025 jurisprudence update: Maruti Suzuki (SC), Whirlpool (ITAT), Canon (Delhi HC)
  • The AMP Defense Toolkit & the Clairvoyis Defense File Framework

 

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